I have designed these videos to serve as entertaining and educational material for the customer to understand the collection further. Being that ASRV is a 100% E-commerce clothing company, the creative content's purpose was to replace the in-store experience. Styling options, sizing, color ranges, and full collections are displayed thought the videos. Each video has the swipe-up feature incorporated that would send the customer to the E-commerce website to purchase the video's featured item. Animated arrows were included in these videos to increase the user's awareness of Instagram's swipe up to shop feature. These videos' design increased ASRV's click to purchase on the Instagram shopping feature in 2018 by 70% year over year from 2017.
Software: Capture One Pro, Adobe Photoshop, Premiere, and After effects.