I have designed these videos to serve as entertaining and educational material for the customer to further understand the collection. Being that ASRV is a 100% E-commerce clothing company, the creative content's purpose was to replace the in-store experience. Styling options, sizing, color ranges and full collections are displayed thought the videos. Each video has the swipe up feature incorporated which would send the customer to the E-commerce website to purchase the featured item of the video. Animated arrows were included in these videos to increase the users awareness of Instagram's swipe up to shop feature. The design of these videos increased ASRV's click to purchase on Instagram shopping feature in 2018 by 70% year over year from 2017.
Software: Capture One Pro, Adobe Photoshop, Premiere, and After effects.