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Design Thinking & Brainstorming to drive Innovation

I have introduced the design thinking process into the start up company ASRV in order to solve problems of the user in innovative ways. Spearheading this project I had to educate the team about Design Thinking and how brainstorm sessions work in order to level the playing field for all involved and to drive the quantity of ideas for innovation up. When incorporated, this iterative process is aimed to constantly push ASRV better experience for the user. This is important since ASRV is an all E-commerce company and the user interacts with the company only through user interfaces. The Design Thinking process and Brainstorming Sessions can also be formatted to helps aid product development in order to solve problems of the user while performing athletic activities and tasks in their daily lives. Refining our problem statement through this iterative process aids all departments to move towards a certain and common goal. During Brainstorm sessions I have played the role of a facilitator. My focus was to keep the session directed towards the problem statement and introduce creative ways to get through mental road blocks.  I have personally taken the initiative to incorporate a design thinking process and structured brainstorm sessions to drive innovative solutions for the customer. This is important to maintain as a start up company grows in size of employees.

I have educated myself on Design Thinking through my certification program of called "Design Thinking" with "The Interaction Design Foundation". I have received the certification on June 23rd 2019 with a "top 10% in class distinction".  With my knowledge of the process, I have seen the potential benefits of incorporating this process into ASRV.  This is why I have chosen to taken steps to integrate it into the business.

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