The lookbook is designed to share the same aesthetic as the outfit mockup illustrations. Cohesion of the aesthetic creates a specific artistic look that makes the brand recognizable. This displays to the customer that everything the brand creates was intentional, original, and displays the clear and thought out process of conceptualization to execution.
My photography, Lighting, Styling, Processing, and Retouching work for ASRV Sportswear
Software: Capture One Pro and Photoshop.