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Story Telling Edits

Many people today wear sportswear as their everyday wear. These sets of images were designed to showcase different products being put to the test. The customer's intended message is that expensive sportswear is not to be used only as life-style wear. This was a means of attacking the challenge a high price point that performance brands encounter, which is how one can justify working out inexpensive clothing. These photos were followed up with videos displaying ASRV products' resilience due to material technology and high-quality manufacturing in South Korea. Each DSG number represents a specific product being showcased in the image.

Software: Photoshop

Client Name
ASRV Sportswear