Many people today wear sportswear as their everyday wear. These set of images were designed to showcase different products being put to the test. The intended message to the customer is that expensive sportswear is not to be used only as life-style wear. This was a means of attacking the challenge a high price point performance brand encounters. Which is, how one can the justify working out in expensive clothing. These photos were followed up with videos displaying the resilience of ASRV products due to material technology and high quality manufacturing in South Korea. Each DSG number represents a specific product being showcased in the image.