The Instagram story's intention was to create an interactive experience between the customer and the Instagram Story. As the user taps through the story they are drawn to feel as if he/she is in control due to the interactive animations. However, the main purpose was to create awareness and build value of the new garments that are made from the Silverplus Antibacterial Technology. These eye catching interactive animation videos for Instagram Stories have shown consistent and significant growth in viewership.
Software: After Effects, Capture One Pro, Adobe Illustrator, Premiere, and Photoshop